ISSN NO: 0886-9367

The International journal of analytical and experimental modal analysis

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An UGC-CARE Approved Group - II Journal ( Scopus Indexed Till 1992)
 
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VOLUME XI- ISSUE VIII- 2019-4

 

 

1. AN INFLUENCE AND CAUSES OF OCCUPATIONAL STRESS MANAGEMENT ON WORKING HEALTH NURSES IN TEACHING

    HOSPITAL
    Dr.T.A.TAMILSELVI; Quaide Milleth College for Men, Medavakkam, Chennai
    R.MEENAKSHI; Vivekananda Arts and Science College for women (Autonomous), Elayampalayam ,Tiruchengode-637205
    Page No:1-8     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030747


2. DIVERSITY MANAGEMENT AN IMPORTANT TOOL IN HRM
    Dr. D. Sowmya; Guru Nanak College(Autonomous), Chennai.
    Page No:9-14     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030748


3. GREEN MARKETING: A CONCEPTUAL PAPER.
    M Akshayaa; Asan Memorial College of Arts and Science, Chennai, India.
    Page No:15-21     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030749


4. CONSUMER PERCEPTION TOWARDS ONLINE SHOPPING WITH SPECIAL REFERENCE TO CHENNAI CITY
    Dr.S.Syed Rafiq Ahmed; The New College(Autonomous), Chennai – 600014. 
    K.Mehuroon; JBAS College for Women (Autonomous), Chennai – 600018.
    Page No:22-30     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030750


5. A STUDY ON BRAND LOYALTY OF CONSUMERS TOWARDS COLOUR TELEVISION IN CHENNAI
    Dr. S. Syed Rafiq Ahmed; The New College (Autonomous), Chennai – 600 014.
    K.A. Parveen Begum; JBAS College for Women (Autonomous), Chennai – 600018.
    Page No:31-41     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030751


6. A STUDY ON ATTITUDE TOWARDS CASHLESS TRANSACTIONS AMONG DEBIT CARD CUSTOMERS IN TAMBARAM
    N.JANNIFER RANI, ANLI SURESH; Madras University, Madras Christian College
    Page No:42-50     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030752 


7. "A Study on Capital Structure Determinants of Indian FMCG Companies"
    Dr.Sivasankari.S; Alliance School of Business, Alliance University, Anekal, Bangalore
    Prof.Nandini.G; Alliance School of Business, Alliance University, Anekal, Bangalore
    Prof.Lakshmi Narasimhan; Alliance School of Business, Alliance University, Anekal, Bangalore
    Page No:51-59     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030753


8. A STUDY ON VARIABLES IMPACTING CUSTOMERS TO BUY NATURAL FOOD ITEMS
    K.Prabha; Periyar University, Salem
    T.A.Tamilselvi; Quaide Milleth College for Men, Chennai
    Page No:60-67     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030754 


9. Global Strategic Innovation- Emerging Market perspectives
    Mr.J.M.Jaffar Sadiq; THE NEW COLLEGE (Autonomous), Royapettah, Chennai, Tamil Nadu, India
    Page No:68-78     
    DOI:18.0002.IJAEMA.2019.V11I8.208301.02030755


10. Advertising Regulations in India – A Myth or Reality
      Dr.R.Haritha Devi;The Tamil Nadu Dr Ambedkar Law University, Chennai
      Page No:79-84     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030756


11. A STUDY ON CUSTOMER EXPECTATIONS IN INTERNATIONAL MARKETING OF BANKING SERVICES IN CHENNAI CITY
      Dr. R. RAMASAMY; Sir Theagaraya College, Chennai-21
      Dr. S. SHEIK KALIL; Quaide Milleth College for Men, Chennai -100
      Page No:85-88     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030757


12. A study on digital finance on financial inclusion and reliability
      A. Udaya Nandini; SRM Institute of Science and Technology, Ramapuram, Chennai- 600 089.
      Page No:89-97     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030758


13. India's Legal Position in Multi-Level Marketing (MLM)
      A. R. Haseena Banu, A. N. Amrin Fathima; SRM University
      Page No:98-100     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030759


14. Adoption of Green Marketing in Business, Challenges and Intervention Strategies - A Conceptual Paper
      AMRIN A.N. FATHIMA; SRM INSTITUTE OF SCIENCE AND TECHNOLOGY , INDIA
      Page No:101-104      
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030760


15. THE STUDY ON CONSUMER PREFERENCE TOWARDS FLAGSHIP AND FLANKER BRANDS OF HUL AND P&G
      S. Raj kamal; SRM Institute of Science and Technology, Ramapuram, Chennai- 600 089
      Page No:105-110    
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030761


16. Conceptual Analysis on the Impact of Employee Engagement on Organizational Performance
      Dr. F. Mohamed Sabura; Shinas College of Technology
      Page No:111-121     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030762


17. ADVERTISING EFFECTIVENESS AUTHORS
      Dr.I.SHANMUGA PRIYA; Guru Nanak College
      Page No:122-127       
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030763


18. A Study on Emergency Leadership Values for Global business Scenarios in 21st century
      Dr. S. Abdul Sajid, S. Sathiyamoorthy, S. Anbalagan; C. Abdul Hakeem College (A)
      Page No:128-132   
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030764


19. A study on HR Re-engineering for Improving operational process and optimization
      Dr. T. Uma Devi; Acharya Bangalore Business School, Bangalore.
      Dr. Lakshmi. T; Maharani Women’s Arts, Commerce&Mgmt. College, Bangalore.
      Page No:133-143     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030765


20. PROBLEMS AND PROSPECTS OF AGRICULTURE MACHINERIES IN TAMILNADU
      Dr. N. Sunder Rajan, Dr. T.S.Raaja Justin, Dr. Kanniga Prashanth; Shinas College of Technology, Sultanate of Oman
      Page No:144-165     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030766


21. HR PROFESSION & DIGITAL CHALLENGES
      Imran Basha K; Quaide Milleth College for Men, Medavakkam 
      Dr. Shameem; AMET Business School, AMET University
      Page No:166-170     
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030767

 

22. Mobile banking in India – an era
      Dr. S.H. REHANA BANU; The QuaideMilleth College for Men, Medavakkam, Chennai – 100

      Page No:  171-176
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030768

 

23. A STUDY ON ENTREPRENEURIAL COMPETENCIES AND THE PERFORMANCE OF MICRO, SMALL AND MEDIUM ENTREPRISES

      IN CHENNAI
      Ms. M. FATHIMA, Dr. D. AYUB KHAN DAWOOD; The QuaideMilleth College for Men, Medavakkam, Chennai – 100

      Page No:  177-181
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030769

 

24. AN EMPRICIAL ANALYSIS ON EXPLORING RELATIONSHIP BETWEEN CORPORATE SOCIAL RESPONSIBILITY AND EMPLOYEE

      ENGAGEMENT
      S.JAYA; University of Madras, The Quaide Milleth College for Men

      Page No:  182-188
      DOI:18.0002.IJAEMA.2019.V11I8.208301.02030770