ISSN NO: 0886-9367

The International journal of analytical and experimental modal analysis

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VOLUME XI- ISSUE VIII-AUGUST-SPECIAL ISSUE-2019

 

 

1. A COMPARATIVE STUDY BETWEEN PUBLIC AND PRIVATE INSURANCE COMPANY IN INDIA

    Dr.k.padmavathy, B . Lalitha subhanam; E.M.G Yadava women’s college, Madurai

    Page No: 1-12
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003056

 

2. A DESCRIPTIVE STUDY ABOUT THE ENTREPRENEURS AND MAGNANIMOUS – START UP PROGRAMME

    Dr.A. Saleth Mary Vetriselvi; St. Mary’s College (Autonomous) Thoothukudi

    Page No: 13-18
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003057

 

3. A REVIEW STUDY ON ROLE OF HUMAN RESOURCES MANAGEMENT IN GROWING START-UPS

    Dr.T Srinivasan; Annamalai university, Annamalainagar Chidambaram
    Vidya Sarat G; School of Management studies Garden City University, Bangalore
    Page No: 19-25
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003058

 

4. A ROLE ON RURAL DEVELOPMENT IN MATRICULATION SCHOOLS
    P.Lakshmanan, Dr.M.Balasubramaniam; Yadava College,Madurai

    Page No: 26-32
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003059

 

5. A RUNWAY OF GOVERNMENT E-MARKETPLACE AND SWAYATT STARTUP IN INDIA
    M.NAVANEETHAKRISHNAN; Yadava College,Madurai

    Page No: 33-40
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003060

 

6. A STUDY ON CUSTOMERS PREFERENCE FOR INTERNET BANKING SERVICES IN VIRUDHUNAGAR DISTRICT

    Dr.V.Anand; Madurai Kamaraj Unversity Constituent College of Arts and Science, Chettikurichi

    Page No: 41-49
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003061

 

7. A STUDY ON EFFECTIVE UTILIZATION OF ICT AMONG THE COLLEGE STUDENTS WITH SPECIAL REFERENCE TO

    THANJAVUR DISTRICT

    Dr.N.MANIVANNAN; VELS Institute of Science, Technology and Advanced Studies (VISTAS), Pallavaram, Chennai

    Page No: 50-57
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003062

 

8. A STUDY ON ENTREPRENEURIAL ASPIRATIONS OF COLLEGE STUDENTS IN TIRUNELVELI DISTRICT
    S.Thiraviyam, Dr.S.Peter Emil Jebakumar; Sri Ram Nallamani Yadava College of Arts and Science, Kodikurichi, Tenkasi

    Page No: 58-69
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003063

 

9. A STUDY ON MANAGEMENT OF NON-PERFORMING ASSETS IN CONTEST OF INDIAN BANKING SYSTEM

    A.Karthikadevi, Dr.K.Alagar; E.M.G Yadava Women?s College

    Page No: 70-76
    DOI:18.0002.IJAEMA.2019.V11I8.208301.003064

 

10. A STUDY ON PERCEPTION OF YOUNGSTERS’ TOWARDS SOCIAL ENTREPRENEURSHIP WITH REFERENCE TO COIMBATORE CITY.

      MYTHILI D, HARSHINISHRILAYA.V, RINU MEENAKSHI K S; PSGR Krishnammal College for Women

     Page No: 77-86
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003065

 

11. A STUDY ON POTENTIAL WOMEN ENTRPRENEURS’ PERCEPTION TOWARDS BLUE OCEAN STRATEGY (WITH SPECIAL

      REFERENCE TOWARDS TO MADURAI CITY)

     Mrs. S. Rachel, Ms. D. Deva Sangeetha; Lady Doak College, Madurai

     Page No: 87-93
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003066

 

12. A STUDY ON THE CHALLENGES AND OPPORUNITIES FACED BY YOUNGSTERS IN BUILDING START-UPS

     ABHILASH N1, Dr R MABEL SULOCHANA2; NMC College, Marthandam

     Page No: 94-103
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003067

 

13. A STUDY ON THE PERFORMANCE AND ITS IMPACT OF PRADHAN MANTRI MUDRA YOJANA

     Dr.Mrs.S.P.Sugapriya; E.M.G Yadava Women?s College, Madurai

     Page No: 104-110
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003068

 

14. A STUDY ON WOMEN ENTREPRENEURS IN STARTUP INDIA: CHALLENGES AND OPPORTUNITIES (WITH SPECIAL

      REFERENCE TO MADURAI CITY)

     Dr.M.NEELAVATHY; E.M.G Yadava Women?s College, Madurai

     Page No: 111-119
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003069

 

15. YOUTH ENTREPRENEURSHIP AS A WAY OF BOOSTING INDIAN ECONOMY-STARTUPINDIA

     Mrs.R.JEYANTHI; E.M.G Yadava Women?s College(Autonomous), Madurai  

     Page No: 120-128
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003070

 

16. An appraisal of Entrepreneurial Intention and Attitude of MBA Students towards Entrepreneurship in Theni District
     Ms.R.Rathna; Nadar Saraswathi College of Arts and Science, Theni

     Mrs.N.Nalini; Cardamom Planter’s association College, Bodi

     Page No: 129-135
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003071

 

17. AN EMPIRICAL STUDY ON IMPACT OF INVESTMENT ON INVESTORS IN TENKASI (With reference to working women)

     S.RAMAR, Dr.K.N.MARIMUTHU; Manonmaniam Sundaranar University, Abishekapatti, Tirunelveli

     Page No: 136-150
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003072

 

18. ATTITUDE OF INVESTORS TOWARDS INVESTMENT IN STARTUP IN KANYAKUMARI DISTRICT
     G.ThankachyGeethu; S.T. Hindu College, Nagercoil, Kanyakumari District, Tamilnadu

     Dr. K. Meena; SreeAyyappa College For Women, Chunkankadai, Nagercoil, Kanyakumari District, Tamilnadu

     Page No: 151-155
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003073

 

19. AWARENESS OF INSTRUCTIONAL FACILITIES IN INCLUSIVE SCHOOL FOR SPECIAL NEEDS STUDENTS IN SALEM DISTRICT

     K.Latha, Dr.M.Vakkil; Periyar University,Salem

     Page No: 156-163
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003074

 

20. BENEFITS OF ENTREPRENEURS FROM STARTUP INDIA SCHEME
     Dr.T. SATHIYA SHEILA; E.M.G. Yadava Women?s College,Madurai

     Page No: 164-173
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003075

 

21. BLUE OCEAN STRATEGY: OPPORTUNITIES FOR ENTREPRENEURS OF STARTUP INDIA SCHEME
     Dr. Emmanuel DK Meduri; Aurobindo College of Business Management Chintapally Guda, Ibrahimpatnam, RR Dist, Telangana

     Dr. A. Nageswara Rao; Guru Nanak Institutions Technical Campus Ibrabimpatnam, RR Dist

     Page No: 174-181
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003076

 

22. BLUE OCEAN STRATEGY

     Dr. M.S.MEENAKSHI; SRI MEENAKSHI GOVERNMENT ARTS COLLEGE FOR WOMEN (AUTONOMOUS), MADURAI

     Page No: 182-187
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003077

 

23. Challenges and Issues Faced by Startup Hotel Indus (with Special Reference to Madurai City)
     A.SATHYA LEKHA, Dr.M.Bala Subramaniam; Yadava College, Madurai

     Page No: 188-194
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003078

 

24. “ DETERMINANTS OF JOB SATISFACTION OF COLLEGE TEACHERS”

     Mrs.D.Reena, Dr.V.Pushpalatha; E.M.G. Yadava Women’s College (Autonomous), Madurai

     Page No: 195-200
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003079

 

25. “CONSUMER ATTITUDE TOWARDS E- MARKETING IN MADURAI CITY”

     P. L. Savithree; EMG Yadava Women?s College, Madurai, Tamilnadu

     Dr. A. Thenmozhi; Sri Meenakshi Govt. Arts College for Women, Madurai, Tamilnadu

     Page No: 201-208
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003080

 

26. CONSUMER BUYING BEHAVIOR TOWARDS GREEN PRODUCTS

      Dr.S.RAMKUMAR; Hindustan College of Arts and Science, Coimbatore
      K.SATHIYA PRIYA; PSGR Krishnammal College for Women, Coimbatore

     Page No: 209-219
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003081

 

27. CONSUMER PERCEPTION TOWRADS ETHICS IN SUPERMARKET BUSINESS

     Dr.E.B.Gnaneswaran; Sourashtra College Madurai

     Page No: 220-227
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003082

 

28. A STUDY ON CUSTOMER AWARNESS TOWARDS E-BANKING SERVICES IN TIRUNELVELI TOWN
     V.GOKULANACHIYAR, DR.K.RAJAMANNAR

     Page No: 228-236
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003083

 

29. Startup India – Business Opportunities in Tamil Nadu

     Dr. K. Jeyaprakash; Government Arts College, Melur, Madurai

     Page No: 237-242
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003084

 

30. HANDLOOM WEAVING INDUSTRY WITH SPECIAL REFERENCE DEENDAYAL HATHKARGHA PROTSAHAN YOJANA (DDHPY)

     Dr. Mrs.T.Hema; E.M.G Yadava Women’s College, Madurai

     Page No: 243-247
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003085

 

31. An Empirical study on the perception of Salaried Women on Equity Investments

     Dr. P. Hemavathy; Institute of Distance Education University of Madras

     Page No: 248-256
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003086

 

32. RURAL ENTRPRENEUR DEVELOPMENT OF STATRTUP IN INDIA– CHALLENGES AND OPPORTUNITIES
     Dr.T. Venkatesan, Dr.S. Chandrasekaran; Vivekananda College, Tiruvedakam West, Madurai

     Page No: 257-265
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003087

 

33. Kerala Startup Mission – An overview of the Student Schemes with special reference to Innovation Entrepreneur Development Centre
      Dr. V. Soniya; Sree Ayyappa College for Women, Chunkankadai Nagercoil, Kanniyakumari District

      Page No: 266-272
      DOI:18.0002.IJAEMA.2019.V11I8.208301.003088

 

34. A Study on Opportunities and Challenges -Startup India

     Dr.M.Vairavan, R.Muthulakshmi; G.Venkataswamy Naidu College, Kovilpatti

     Page No: 273-276
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003089

 

35. BLUE OCEAN STRATEGY IN STARTUPS

     Dr.S.VIJAYAPRASANNADEVI; The Madura College

     Page No: 277-284
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003090

 

36. AN ANALYSIS OF STARTUP ENTREPRENEURIAL ECOSYSTEM IN INDIA
     Mrs. S.K.Sudha; E.M.G.Yadava Women’s College, Madurai

     Page No: 285-291
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003091

 

37. FDI And Startup India In Economic Growth

     Dr.P. Govindaraju, Dr.K. Manikandan

     Page No: 292-301
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003092

 

38. STARTUP INDIA SCHEME FOR ENTREPRENEURS’ – OUTCOMES
     P.ISWARYALAKSHMI; Sourashtra College

     Dr. J.T.SHARMILA; Saraswathi Narayanan College

     Page No: 302-309
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003093

 

39. Financial Analysis and Performance of Bharat Petroleum Corporation Limited In the period of 2013-2018
     Dr. M. N. MOHAMED ABUSALI SHEIK; Sadakathullah Appa College, Tirunelveli

     Dr. A.MUTHULAKSHMI; Rajapalayam Rajus? College, Rajapalayam

     Page No: 310-322
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003094


40. CONSUMER ATTITUDE TOWARDS PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO FMCG IN TRICHY

     S.Dhurga Devi, Dr.M.Bala Subramaniam; Yadava College, Madurai 

     Page No: 323-329
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003095

 

41. GREEN ENTERPRENEURSHIP-CHALLENGES AND OPPORTUNITIES

     Vishnu S (18113111011040 ), Dr. P.V. Lal Wilson; NMC College

     Page No: 330-339
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003096

 

42. GREEN ENTREPRENEUR CHALLENGES AND OPPORTUNITIES IN INDIA

     Dr. S. CHANDRASEKARAN, K.PRAVEENKUMAR; Vivekananda College, Tiruvedakam West

     Page No: 340-345
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003097

 

43. GREEN ENTREPRENEURSHIP: A CASE STUDY ON PUNARBHAVAA SUSTAINABLE PRODUCTS INDIA
     Dr.M.Theivanayaki, Dr.M.Ganeshwari, Ms.S.Janani; PSGR Krishnammal College for Women, Coimbatore

     Page No: 346-350
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003098

 

44. GREEN ENTREPRENEURSHIP- CHALLENGES AND OPPORTUNITIES

     DR. P. REGINA DEVI; MKU College, Madurai

     Page No: 351-356
     DOI:18.0002.IJAEMA.2019.V11I8.208301.003099

 

45. Green Entrepreneurship: A Conceptual Overview

     Dr. A. Madhu Prasad; Ayya Nadar Janaki Ammal College (Autonomous), Sivakasi

     Page No: 357-365
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030100

 

46. GREEN ENTREPRENEURSHIP : A STUDY ON CONSUMER’S VIEWS AND ATTITUDES OF GREEN PRODUCT IN INDIA
     Dr.V.Pushpalatha; E.M.G. Yadava Women’s College

     Page No: 366-371
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030101

 

47. Growth and sustainability of start-ups in MSME- Issues and Challenges

     DR. S Rukkumani; M K University Constituent College

     Page No: 372-380
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030102

 

48. IMPACT OF TRAINING ON SELF HELP GROUP AS AN ENTREPRENEURS

     Mrs.A.Amora; St.Mary?s College (Autonomous),Thoothukudi

     Page No: 381-385
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030103

 

49. Teaching Effectiveness of CollegeTeachers in relation to their Emotional Intelligence

     Mr.P.RAMACHANDRAN; Arul Anandar College, Karumathur

     Dr.K.PUSHPA VENI; V.H.N.S.N College, Virudhunagar

     Page No: 386-392
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030104

 

50. Knowledge of Chemistry in Life among Higher Secondary School Students

     S.Murugan, Dr.G.Hema; Periyar University,Salem, TamilNadu

     Page No: 393-398
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030105

 

51. NEED OF WOMEN STUDENTS IN HIGHER EDUCATION

     M.Prabha, Dr.G.Hema; Periyar University, Salem, Tamil Nadu

     Page No: 399-406
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030106

 

52. “MAKING THE COMPETITION IRRELEVANT” – BLUE OCEAN STRATEGY

     Dr. G. Stella Beatrice Nirmala, Mrs. A. Indra Refline Missier; St. Mary’s College (Autonomous), Thoothukudi

     Page No: 407-420
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030107

 

53. FACTORS INFLUENCING BEHAVIORAL INTENTION TO USE E-WALLET IN CHENNAI CITY

     M. MOHANA PRIYA, Dr. Mrs. TAMILARASI MAILACHALAM; Madras Christian College, East Tambaram, Chennai, Tamil Nadu

     Page No: 421-426
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030108

 

54. A Study of Attitude of Customers towards Gold Ornaments Advertisement

     Mrs.R. Boomadevi; E.M.G Yadava Women?s College,Madurai

     Dr.Mr.S.Irullappan; Madurai Kamaraj University College, Madurai

     Page No: 427-441
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030109

 

55. NEED AND IMPACT OF STARTUP SCHEME IN INDIA

     J AJITHA; ST.MARY’S COLLEGE (AUTONOMOUS), THHOTHUKUDI

     Page No: 442-448
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030110

 

56. “Opportunities for the Female domestic workers to become Entrepreneurs”

     Dr. B. Dhana Lakshmi, Dr. R. Panchalan; IDE, University of Madras

     Page No: 449-458
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030111

 

57. OVERVIEW OF GREEN ENTREPRENEURSHIP OPPORTUNITIES & CHALLENGES

     Mrs.J.RAJALAKSHMI, Mrs.S.SRIDHARSHINI; angayarkarasi College For Arts & Science For Women

     Page No: 459-465
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030112

 

58. PERCEPTION OF ENTRPRENERURS TOWARDS TECHNOLOGY ADOPTION AND SUCCESS IN STARTUP (WITH

      SPECIFIC REFERENCE TO SELECT ENTREPRENEURS IN CHENNAI)

     Dr.R.Lakshmi; S.S.S.Shasun Jain womens’ college, T.Nagar, Chennai

     Page No: 466-474
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030113

 

59. Production Problems of Betel Leaf A Study with Reference to Sholavandan at Madurai District in Tamil Nadu

     P.Sahaya Princy; Madurai Kamaraj University, Madurai, Tamil Nadu

     Dr.S.Hasan Banu; Hajee Karutha Rowther Howdia College. Uthamapalayam, Tamil Nadu

     Page No: 475-487
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030114

 

60. Engage Stakeholders on Capacity Building Development Programme for Undergraduate Students in Mathematical Problem Solving

      Competence for Competitive Examination Using Multimedia Technology - An Innovative Focus on Startup India

     R. Rajkumar, Dr. G. Hema; Periyar University, Salem

     K. Malini; Sri Sarada College of Education (Autonomous), Salem

     Page No: 488-493
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030115

 

61. Life Cycle and Challenges of startups 
     Rajendra Prasad, Pramod N; Noble Group of institution

     Page No: 494-499
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030116

 

62. A STUDY ON THE PROBLEMS FACED BY STUDENTS DURING REPAYMENT OF EDUCATIONAL LOAN IN ERODE DISTRICT

     OF  TAMILNADU

     Dr. C.Paramasivan; Periyar EVR College (Autonomus), Tiruchirappalli , Tamil Nadu

     S. Karpakam; Vivekanandha College for Women, Tiruchengode, Tamil Nadu

     Page No: 500-516
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030117


63. ROLE OF ICT IN ENTREPRENEURSHIP DEVELOPMENT - WITH SPECIAL REFERENCE TO SMALL SCALE ENTREPRENEURS

      IN KOLLAM DISTRICT

     Gayathri M.S, Dr. P.V. Lal Wilson; NMC College, Marthandam, Tamil Nadu (Affiliated to Manonmaniam Sundaranar University Tirunelveli )

     Page No: 517-525
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030118

 

64. WOMEN CUSTOMER SATISFACTION TOWARDS PURCHASE OF DRESS MATERIALS IN BARGUR TESTILE MARKET

     Dr.S.M.Krishnan, M.Lavanya; Government Arts College (Men) Krishnagiri

     Page No: 526-536
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030119

 

65. START UP INDIA - OPPORTUNITIES AND CHALLENGES OF HEALTHCARE INDUSTRY

     Mr. EBRAIM I, Dr. J. IMMANUEL NALLATHAMBI; NAZARETH MARGOSCHIS COLLEGE, PILLAIYANMANAI,NAZARETH, THOOTHKUDI,                       TAMIL NADU

     Page No: 537-544
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030120

 

66. START UP INDIA STAND UP INDIA: THE PEDAGOGY FOR EDUCATION INSTITUTE

     A.Scarlet; Jayaraj Annapackiam College for Women, Periyakulam

     Page No: 545-552
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030121

 

67. Start-up India – Growth of Business Sectors

     Dr. M. Balasubramaniam, Prof. N. Malaiselvam; Yadava College (Co-Ed.), Madurai 

     Page No: 553-558
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030122

 

68. Entrepreneurships’ competencies and Innovative startup intention

     Dr. A.S.Chellameena; C.S.I College of Arts and Science for Women, Madurai

     Page No: 559-564
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030123

 

69. THE ROLE OF ICT IN ENTREPRENEURSHIP DEVELOPMENT IN VIEW OF AUTOMOBILE INDUSTRIES

     Dr. A.P.S GANDHIMATHY; Senthamarai College of Arts and Science, Madurai

     M. MEERADEVI; Presidency College, Chennai

     Page No: 565-575
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030124

 

70. Green Entrepreneurship – An Insight On India’s Contribution Towards Sustainable Development

     V.Akalya; PSGR Krishnammal College for Women. Coimbatore

     Page No: 576-583
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030125

 

71. WOMEN EMPOWERMENT- A PERSPECTIVE STUDY ON NAMAKKAL DISTRICT

     Dr.K.PRIYA, Mrs.V.CHITRA; Vivekanandha College of Arts and Sciences for Women(Autonomous), Tiruchengode, Namakkal , Tamilnadu

     Page No: 584-590
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030126

 

72. WOMEN EMPOWERMENT THROUGH SELF GROUP-A STUDY IN COIMBATORE DISTRICT

     G. Nagamuthu, M.Swarnamalya, M.Pavithra; Department of Business Administration (IB&RM), PSGRKCW

     Page No: 591-596
     DOI:18.0002.IJAEMA.2019.V11I8.208301.0030127

 

73. WOMEN ENTREPRENEURS IN INDIA – CONSTRAINTS AND CHALLENGES WHILE STARTUP

      Dr. Kala Ranjani. R; Subbalakshmi Lakshmipathy College of Science

      Page No: 597-604
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030128

 

74. A SWIFT TO BRAND EVANGELIST: AN EVOLUTION IN BRAND LOYALTY

      Dr. R. Kajapriya; Mannar Thirumalai Naicker College, Madurai

      Prof. B. Dinesh Kumar; Hallmark Business School, Trichy

      Page No: 605-610
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030129

 

75. RISK BASED BY INTERNET BANK - AN OVERVIEW

      Mrs. ANITHA NESAMALR J; GOVINDAMMAL ADITANAR COLLEGE FOR WOMEN, TIRUCHENDUR, THOOTHKUDI, TAMIL NADU

      Dr. J. IMMANUEL NALLATHAMBI; NAZARETH MARGOSCHIS COLLEGE PILLAIYANMANAI, NAZARETH, THOOTHKUDI, TAMIL NADU

      Page No: 611-620
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030130

 

76. EFFICACY OF TOURISM ENTREPRENEURS DIGITAL MARKETING TECHNIQUES: AN ANALYSIS

      Dr.K.Bala Sathya, Dr.R.Sofia; Mannar Thirumalai Naicker College, Madurai

      Page No: 621-625
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030131

 

77. Enhancing Entrepreneurship over skill development: An Initiative Programme in India

      Dr. K. Dhanalakshmi, Dr. R. Rajesh Ramkumar; Ayya Nadar Janaki Ammal College, Sivakasi

      Page No: 626-631
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030132

 

78. A Study on flow of Foreign Direct Investment in Indian Economy

      Ghana Shyam Kafley, Dr. M. Chandrasekaran; N.M.S.S. Vellaichamy Nadar College, Madurai, India

      Page No: 632-637
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030133

 

79. GREEN ENTREPRENURSHIP

      Dr. Mrs. M. Tamilselvi; E.M.G. Yadava Women’s College, Madurai

      Page No: 638-644
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030134

 

80. GST: A PERFECT INSTRUMENT FOR MSMES GROWTH IN INDIA 

      Dr. K. CHELLAPANDIAN, R. GURUMEGALAIRAJAN; Vivekananda College, Tiruvedakam

      Page No: 645-652
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030135

 

81. IMPACT OF BIG DATA ANALYTICS ON BUSINESS

      Mrs.S.Sumathi; EMG Yadava Women’s College, Madurai

      Page No: 653-659
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030136

 

82. START-UPS IN INDIA- OPPORTUNITIES AND CHALLENGES

      Mr. Amit Sejwal, Ms. Anamika Suman, Mr. Animesh Das, Mr. Anirban Sarkar; Xavier Institute of Management & Entrepreneurship, Bangalore Bangalore

      Page No: 660-667
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030137

 

83. Start-up Ecosystem in India

      Dr. S. Pasupathi, Dr. R. Mohan raj; Vivekananda College, Tiruvedakam

      Page No: 668-674
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030138

 

84. The role of commercial banks in funding of startups

      Dr. M. CHANDRASEKARAN; Nadar Mahajana Sangam, S. VellaichamyNadar College

      K.ANUSUYA; P.K.N Arts & Science college

      Page No: 675-682
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030139

 

85. STARTUP INDIA - A NEW PARADIGM FOR YOUNG ENTREPRENEURS

      Dr. B. Kothai Nachiar, Dr. V. Devika; Mannar Thirumalai Naicker College, Madurai

      Page No: 683-688
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030140

 

86. ATTITUDE OF INSTITUTIONAL CUSTOMERS’ TOWARDS COURIER SERVICES IN VIRUDHUNAGAR DISTRICT – A SPECIAL REFERENCE          TO MAKE IN INDIA PROGRAMME

      Mr. A. Babu Franklin & Dr. (Mrs.) A. Rama; V.V.Vanniaperumal College for Women, Virudhunagar.
      Page No: 689-699
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030141

 

87. CUSTOMER RELATIONSHIP MANAGEMENT (CRM) PRACTICES IN BANKS (A STUDY WITH SPECIAL REFERENCE TO THENI DISTRICT)

      S. Thowfeek Khan; CARDAMOM PLANTERS’ ASSOCIATION COLLEGE BODINAYAKANUR
      Page No: 700-706
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030142

 

88. FOREIGN DIRECT INVESTMENT AND SERVICE SECTOR: AN OVERVIEW

      Dr. S. Meenakshi
      Page No: 707-716
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030143

 

89. GREEN ENTERPRENEURSHIP: STRENGTHENING THE INDIAN ECONOMY

      Dr. M. Suganya B. Karthick; Saraswathi Narayanan College, Perungudi
      Page No: 717-727
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030144


90. SERVICE QUALITY TOWARDS RETAIL STORES ACROSS COIMBATORE DISTRICT

       A. POULINE JULIET; Bishop Ambrose College, Coimbatore.
      Dr. P. AYYAPPAN; Erode Arts and Science College, Erode
      Page No: 728-734
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030145

 

91. START UP INDIA – PROGRESS TOWARDS DEVELOPMENT AND HARNESSING INNOVATION

      A. Surendran; Rajapalayam Rajus’ College, Rajapalayam
      Page No: 735-747
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030146


92. FUNDING SUPPORT FOR MSMEs
      Dr. G. GOWRI,  Dr. D. MANJULA; Rajapalayam Rajus’ College, Rajapalayam

      Page No: 745-754
      DOI:18.0002.IJAEMA.2019.V11I8.208301.0030147